KPI Guides

Each guide gives the short answer first, then the formula, definitions, a worked example, the mistakes we see most often, and where engineering judgment has to take over.

How these guides are written

Every guide is written from the position that the formula is rarely the hard part. Definitions, boundaries and data quality decide whether a KPI is trustworthy, so those get the most space. Where a convention varies between organisations, we say so rather than presenting one version as the standard.

We do not publish benchmark thresholds or industry averages without a stated source, and we do not quote or paraphrase standards we have not cited. Where a judgment call is unavoidable, it is labelled as one.